Made in India
Who we are
Good products should be within everyone’s reach
A home-grown idea, built with a simple belief.
How it started
A new innings, in a different classroom
YourBasket is a home-grown brand born from the enthusiasm of a retired professor who believes that learning never really stops — and neither should the desire to build something meaningful.
After years spent teaching and shaping young minds, our founder began a new innings with a different classroom: the everyday Indian home.
The idea was simple. Create good-quality household products that people can trust, use every day, and afford without paying unnecessarily for a big brand name.
From cleaning essentials to everyday home-care products, we are focused on getting the basics right — good quality, honest pricing and products that genuinely do their job.
YourBasket is being built patiently, one product at a time, with the ambition of becoming a solid, trusted home-grown brand found in households across India.
This is more than a business for us. It is our founder’s new innings — and this time, we intend to make it big, make it strong, and make it last.
We believe quality should not be a luxury. And affordability should never mean compromising on what matters.
The person behind it
Meet the founder
YourBasket began with one person and one idea.
Mohit Bhatnagar
Founder
A retired professor who believes learning never really stops. After years spent teaching and shaping young minds, he began a new innings with a different classroom: the everyday Indian home.
What we stand for
What we are building
Five things we hold to while the range grows.
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Quality should not be a luxury
Good products that people can trust and use every day, at a price that does not treat quality as something you pay extra for.
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No premium for a famous name
You pay for what is in the bottle, not for a big brand name on the label.
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The basics, done properly
Cleaning and home-care essentials focused on doing their job well, rather than on doing ten things adequately.
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Home-grown, for Indian homes
Built here, for the way households across India actually clean, cook and live.
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Built one product at a time
We would rather add a product slowly and get it right than fill a catalogue quickly.
